Meet Jura! The Rolex of Automatic Espresso Machines
Over the last few weeks we have been exposing you to the history of some of our favourite brands and this week we would like to introduce you to Jura.
Founded 90 years ago in 1931 by Leo Henzirohs in a small town, Niederbuchsiten, Switzerland the brand built it’s focus on home appliance products & distribution and still calls Niederbuchsiten home today.
More formally Jura Elektroapparate AG in recent years has focused on developing its innovative bread and butter products of fully automatic espresso machines. Arguably the best and most durable machines automatic machines on the market, Jura also had a brief history of manufacturing household products. In the 1980’s their retro clothing iron and toasters sold extremely well, and Jura still sells these irons and accessories in some markets.
In 1994 a major turning point happened for the company with the introduction of the “IMPRESSA” espresso machine these are models E6, Z6, Z8, XJ9 etc… and gave way to many different versions including the popular ENA 4 and ENA 8 models. Since this inception Jura has won hundreds of awards and distributes its products worldwide.
Today Jura is sold in US, Canada, Germany, Austria, Netherlands, UK, Australia, Sweden, Spain while the brand focuses on high-end machines a recent introduction of the Capresso machines aims to tackle a different segment of the market. With changing customer purchasing habits and rise of competition we look forward to how this new brand will perform in the future ahead.
For the coffee drinker looking to trade up or add to your bean machine collection the Jura brand is our most highly recommended automatic espresso line.
Join us again next week as we cover a short history of one of the most underrated espresso brands in the industry today.
-MyBeanMachine Team